Cookie Policy

What Are Cookies

Cookies are small text files that are placed on your device when you visit a website. They are widely used to make websites work more efficiently, to remember your preferences, and to provide information to website owners about how their site is being used.

Similar technologies include web beacons (also called pixel tags or clear GIFs), local storage, and session storage. This policy covers all such technologies collectively referred to as "cookies".

How We Use Cookies

We use cookies on our marketing website (acadyl.com) and within the Acadyl platform for the following purposes:

• To keep you signed in to your account across sessions
• To remember your preferences and settings
• To understand how visitors use our website so we can improve it
• To measure the effectiveness of our marketing campaigns
• To provide personalised content and relevant advertisements
• To detect and prevent fraud and security threats

Types of Cookies We Use

Strictly Necessary Cookies

These cookies are essential for the website and platform to function correctly. They enable core features such as security, authentication, and session management. You cannot opt out of these cookies as the Service cannot function without them.

• session_id — Maintains your login session. Expires when you close your browser.
• csrf_token — Protects against cross-site request forgery attacks. Session cookie.
• cookie_consent — Stores your cookie consent preferences. Expires after 12 months.

Performance & Analytics Cookies

These cookies collect information about how visitors use our website, such as which pages are visited most often and whether visitors receive error messages. All information collected is aggregated and anonymous.

• _ga, _gid — Google Analytics cookies used to distinguish users and sessions. Expires after 2 years / 24 hours respectively.
• _gat — Used to throttle request rate. Expires after 1 minute.

Functional Cookies

These cookies allow the website to remember choices you make (such as your language preference or region) and provide enhanced, more personalised features.

• lang_pref — Stores your language preference. Expires after 12 months.
• ui_theme — Stores your interface theme preference. Expires after 12 months.

Marketing & Targeting Cookies

These cookies are used to deliver advertisements more relevant to you and your interests. They are also used to limit the number of times you see an advertisement and to help measure the effectiveness of advertising campaigns.

• _fbp — Facebook Pixel cookie used for advertising. Expires after 3 months.
• ads/ga-audiences — Google Ads remarketing cookie. Session cookie.

Third-Party Cookies

Some cookies on our website are set by third-party services that appear on our pages. We do not control these cookies and they are subject to the respective third party's privacy policy. Third parties whose cookies may be present on our website include:

• Google Analytics — Website analytics. Privacy Policy
• Google Ads — Advertising and remarketing.
• Meta (Facebook) — Advertising and conversion tracking.
• Intercom — Customer support chat widget.
• YouTube — Embedded video content (if applicable).

Managing Cookies

You have the right to decide whether to accept or reject non-essential cookies. You can exercise your cookie preferences in the following ways:

Cookie Consent Banner

When you first visit our website, you will be presented with a cookie consent banner that allows you to accept or decline non-essential cookies. You can change your preferences at any time by clicking the "Cookie Settings" link in the footer.

Browser Settings

Most web browsers allow you to control cookies through their settings. You can set your browser to refuse all cookies, or to alert you when cookies are being sent. However, if you disable cookies, some parts of our website may not function correctly. Instructions for managing cookies in common browsers:

• Google Chrome
• Mozilla Firefox
• Apple Safari
• Microsoft Edge

Opt-Out Tools

You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on. For interest-based advertising, you can opt out via the Your Online Choices platform.

Do Not Track

Some browsers include a "Do Not Track" (DNT) feature that signals to websites that you do not want your online activity tracked. Currently, there is no universally accepted standard for how websites should respond to DNT signals. We do not currently respond to DNT signals, but we will continue to monitor developments in this area.

Changes to This Policy

We may update this Cookie Policy from time to time to reflect changes in technology, legislation, or our data practices. We will update the "Last updated" date at the top of this page and, where appropriate, notify you via email or a notice on our website.